Adwords Tactics: Restructure Your Ads Groups Today!

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Adwords Tactics: Restructure Your Ads Groups Today! - By: Kirt Christensen, Posted on: 2007-06-21

Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve...

...And that's pretty daunting when it's your own time and money on the line!

So, here's some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:

An important measure of your Adwords account is how effectively you have your Adgroups arranged.

Don't fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.

Save yourself lots of pain and frustration, don't do this!

Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.

Always remember, "relevance" is key on Adwords!

It's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, so you need to "break out" keywords into their own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Even for low-traffic keywords "long tail" keywords, have no more than 15-21 keywords per adgroup.

After you "break out" the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.

Your CTRs will instantly raise across the board, along with lowering your per click cost!

Article Source:- Directory Submission & Sexy Deepika Padukone

Kirt Christensen delivers highly-profitable PPC management service, tracking over half a million dollars of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com
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